Apartments.com.au exists for one audience: people looking for a new apartment or townhouse. That's a different buyer with different questions, they're not comparing floorplans against a house that already stands, they're weighing up a builder's track record, a construction timeline, a display suite, a body corporate structure. Every part of the Apartments.com.au, from how listings are structured to how enquiries are captured and nurtured, is built around those questions rather than adapted from a model designed for established homes.
That distinction matters for how you reach buyers, not just where you list. A buyer researching a new development wants to understand delivery risk, stage releases and what's included, information a listing for an existing house was never built to surface. Our products and customer journey are designed around that decision process end to end, which means when a buyer reaches your project through Apartments.com.au, they've already been primed with the right questions and the right context, not filtered through a search experience built for a different kind of purchase.
They understand that it's not about eyeballs on a listing, it's about qualified leads that your sales team can close.
online marketplace for brand new property in Australia.
annual unique users on Urban looking specifically to buy new or off-the-plan property.
apartment and townhouse projects. We're the only platform tracking the whole market for buyers.
managed by industry users. Buyers can enquire on more projects than any other platform.
Eight ways to put your project in front of active off-the-plan buyers, each one built to solve a specific problem in your campaign.
Off-the-plan buyers are researching a home that doesn't exist yet. A Premium Listing gives your project the full project story (site details, delivery team, construction stage, editorial coverage) so buyers can build trust in your development before they've spoken to a sales consultant.
EDMs let you put your campaign directly in front of segments already showing intent for your suburb, price point or dwelling type. Our dynamic targeting engine creates a bespoke segment based on their on-site activity profile to find the best matches for your new development.
SMS solves for urgency, getting time-sensitive updates (price releases, stage launches, open days) in front of qualified buyers immediately.
Most buyers who view a listing don't enquire on the first visit. Retargeting keeps your campaign in front of that audience as they continue researching, instead of losing them to a competing project.
Apartments.com.au editorial coverage gives your project third-party credibility that paid advertising can't replicate.
Video gives buyers a clearer sense of the finished product, which matters most for a purchase they can't yet walk through.
Audience Extension takes the intent data we hold on in-market buyers and puts a campaign from your brand in front of them across other channels, extending reach to a concentrated audience looking for new property.
Our data and reporting products shape decision making, fuel a deeper understanding of your leads and buyers as well as provide supply & demand trends in new property unique only to Apartments.com.au.
Speak to the team about leveraging the Apartments.com.au audiences and services for your new development.
