Reels and Stories Rollout

We’re piloting the addition of Reels/Stories to support the Apartments.com.au Premium Listing Campaigns.

• Traditional social feed posts (static images and text updates) are being replaced by short form video feed time.
• The average user spends nearly 1 hour per day watching short-form video content.
• Short-form video is no longer just for younger audiences, well over half of Baby Boomers and most Gen X viewers now watch short-form videos, with average users spending around 80 minutes per day consuming this format.
• Short video is capturing a growing share of total internet traffic, which is expected to reach 82% of all internet traffic by 2025, dominated by video formats.

Buyers are spending more time watching short-form video than ever, and the brands that show up there are the ones that get seen.

What's working?

• Piece-to-camera organic green screen styled content
• Curated assets utlising listing details
• Speed-to-market in order to deliver a quick and consistent style the assets are from Apartments brand to retarget the relevant segment of our audience for your development.

Apartments.com.au Youtube Shorts

How it works

Creating Reels / Stories is simple:

1. Populate the Apartments.com.au listing for reference.
2. Our content team will write the script for feedback/approval.
3. Provide any additional assets you wish to be included in the video.
4. Once the script is approved we will create the video asset.
5. One round of feedback for the video edit is included, additional resourcing is provided at an hourly rate.
6. Video is approved to be added to the campaign activity.

Examples

Trielle at Yarra’s Edge, Docklands – Generously oversized North-facing 1–3 bedroom apartments

🏡 Kooyongkoot, Hawthorn – Luxury 2–4 bed apartments & penthouses

Veue Grand at The Orchards, Norwest 🌿🏡Move in this year | 1, 2 & 3 bed apartments from $780K

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Also see Rollout Process for Premium Campaign Listing